Sweet Tooth

My intentions for this project were to visually represent the phrase ‘sweet tooth’. I wanted to create a visual language that could be used in a campaign to help teach children the importance of looking after their teeth with regular brushing and a balanced diet. Therefore I needed to create an image which interested and engaged a young child. Initial ideas involved combining this phrase with the traditionally Mexican party product - a pinata, which resulted in me making an oversized tooth pinata and toothbrush for the hitting stick.

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